indicates contrast with another option (stated or unstated)
Noun +
The particle
Single Noun Contrast
When used with a single noun,
水
I drink water (but I don't drink other things like soda).
肉
As for meat, I eat it (but perhaps not vegetables).
Explicit Comparison
When two items are mentioned with
りんご
I like apples, but I hate bananas.
今日
Today is cold, but yesterday was warm.
When